Cookie Policy

COOKIE POLICY

This Website uses Trackers managed directly by the Owner (so-called "first-party" Trackers) and Trackers that enable services provided by a third-party (so-called "third-party" Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User's browsing session.

This document informs Users about the technologies that help this Website to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User's device as they interact with this Website. Users may find more precise and updated information in the linked privacy policies of the respective third-party providers or by contacting the Owner.

DEFINITIONS AND LEGAL REFERENCES

Personal Data (or Data) - Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data - Information collected automatically through this Website (or third-party services employed in this Website), which can include: the IP addresses or domain names of the computers utilized by the Users, the URI addresses, the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer, the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit, and other parameters about the device operating system and/or the User's IT environment.

User - The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject - The natural person to whom the Personal Data refers.

Data Controller (or Owner) - The natural or legal person which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application) - The means by which the Personal Data of the User is collected and processed.

Service - The service provided by this Website as described in the relative terms (if available) and on this site.

European Union (or EU) - Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie - Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker - Tracker indicates any technology — e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting — that enables the tracking of Users, for example by accessing or storing information on the User's device.

Activities strictly necessary for the operation of this Website and delivery of the Service

This Website uses so-called "technical" Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Registration and authentication provided directly by this Website

By registering or authenticating, Users allow this Website to identify them and give them access to dedicated services. The Personal Data is collected and stored for registration or identification purposes only.

Direct registration (this Website) — The User registers by filling out the registration form and providing the Personal Data directly to this Website.

Other activities involving the use of Trackers

Basic interactions & functionalities — This Website uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

CRM and marketing automation

This type of service allows the Owner to manage contacts, automate communications, and track User interactions across multiple channels, including email, SMS and web.

GoHighLevel — GoHighLevel is a CRM and marketing automation platform. It may use Cookies and similar Trackers to manage User profiles, automate email and SMS communications, and track interactions with this Website and associated funnels.

Analytics

The services contained in this section enable the Owner to monitor and analyse web traffic and can be used to keep track of User behaviour.

Google Analytics (Google LLC or Google Ireland Limited) — Google Analytics is a web analysis service provided by Google LLC or by Google Ireland Limited, depending on the location this Website is accessed from. Google utilises the Data collected to track and examine the use of this Website and to prepare reports on its activities. Google may use the Data collected to contextualise and personalise the ads of its own advertising network.
Google Tag Manager (Google LLC or Google Ireland Limited) — Google Tag Manager is a tag management service that simplifies the deployment of tracking codes and scripts on this Website without requiring code changes.
Hyros — Hyros is an ad tracking and attribution platform that tracks the effectiveness of marketing channels including paid ads, email and organic traffic, enabling Mindlayers to attribute sales and optimise advertising campaigns across multiple platforms.

Advertising and conversion tracking

This type of service allows User Data to be utilised for advertising communication purposes and to measure the effectiveness of advertising campaigns. Some of the services listed below may use the behavioural retargeting technique, displaying ads tailored to the User's interests based on their prior activity on this Website.

In addition to any opt-out feature offered by any of the services below, Users may opt out by visiting the Network Advertising Initiative opt-out page at http://optout.networkadvertising.org/?c=1. Users may also opt-out through applicable device settings.

Google Ads (Google LLC or Google Ireland Limited) — Google Ads is an online advertising service that uses Cookies to deliver targeted ads and to track conversions and ad performance. Users may opt out by visiting Google Ad Settings.
Facebook Ads conversion tracking / Facebook Pixel (Meta Platforms, Inc. or Meta Platforms Ireland Ltd) — The Facebook Pixel connects data from Meta's advertising network (including Facebook and Instagram) with actions performed on this Website, enabling conversion tracking, remarketing, and the creation of Custom and Lookalike Audiences. Users may opt out of Meta's use of cookies for ad personalisation by visiting https://www.aboutads.info/choices/.
TikTok Pixel (TikTok Inc. or TikTok Information Technologies UK Limited) — The TikTok Pixel tracks User interactions on this Website following engagement with TikTok ads, enabling conversion measurement and the building of targeted audiences. Users may manage their TikTok ad preferences via their TikTok account settings.

Payment processing

Payment transactions on this Website are processed by authorised third-party payment processors. These providers may use Cookies and similar Trackers in connection with the payment process.

Stripe (Stripe, Inc. or Stripe Payments Europe Ltd) — Stripe is a payment processing service that may use Trackers to process payments securely and to detect and prevent fraud.
PayPal (PayPal Inc. or PayPal (Europe) S.à r.l. et Cie, S.C.A.) — PayPal is a payment processing service that may use Cookies and Trackers in connection with payment processing and fraud prevention.
Klarna (Klarna Bank AB) — Klarna is a buy-now-pay-later payment service that may use Cookies and Trackers to facilitate payment processing, assess creditworthiness and prevent fraud. Klarna's use of data is subject to their own privacy policy.

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant. Users can manage preferences related to Trackers from directly within their own device settings. Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User's initial consent. Other Trackers in the browser's local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Google Chrome
Mozilla Firefox
Apple Safari
Microsoft Internet Explorer
Microsoft Edge
Brave
Opera

Advertising industry specific opt-outs

Notwithstanding the above, Users may follow the instructions provided by:

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Owner and Data Controller

Mindlayers Ltd, company number 16090721
35-37 Ludgate Hill, Office 7, London, England, EC4M 7JN

Owner contact email: [email protected]

Since the use of third-party Trackers through this Website cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document. For further information on the use of such technologies by this Website, please contact the Owner.

To learn more about how we handle your personal data, please refer to our Privacy Policy.

Legal Information

This statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation). This privacy policy relates solely to this Website, if not stated otherwise within this document.

Latest update: April 13, 2025